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And historically speaking – that doesn’t improve customer satisfaction.įinally, it should be noted that while Strava is slashing and burning today, they did roll out a few new (positive) changes for premium users. They’re using the stick, instead of the carrot. Instead of adding value and new features to the platform and convincing people to convert, they’re pulling the rug out from both free and paid users alike. Still, my take is that this is less about Strava’s goals of being profitable, and more about the way they’re going about it. You can only run an unprofitable business so long when people stop giving you money. īut is the undercurrent of it true? Most likely. In a conference call last week, Strava was point-blank clear that if they don’t get more subscribers and become profitable, there’s a pretty good chance there won’t be a Strava in a year.

Strava is in effect saying: Segments don’t really matter to our business anymore, getting people to pay for them does.Īnd here’s the worst part: They aren’t necessarily wrong on that specific issue. And even beyond that, it’s lessening the value of Segments for everyone. This change is impacting anyone who uses the platform with 3rd party apps to do any amount of analysis of Segments. One might mistakenly believe this change is only impacting non-paying users. A new matched rides feature is introduced today, which is only available to paying users. – Non-paying users will no longer get ‘matched runs’ feature: This will automatically compare runs on the same route from a pace/speed standpoint. In addition to those substantial ones, there’s also one lesser removal: – Non-paying users will no longer get the web route builder: If you want to build routes, you’ll need to use another platform. Only devices like those from Garmin/Wahoo/Hammerhead/etc that have Strava Live Segments can display that for paying members.

– Strava is removing the leaderboard from all 3rd party apps: If you’re using one of the 44,000 3rd party apps out there to do anything with Segments, this likely just broke it. – Non-paying users will no longer see the full leaderboard: They’ll only see the top 10 times (all + Top 10 women), you won’t see your friends anymore The company announced three substantial negative changes to the platform effective immediately, which will have huge ramifications for its 55 million users, as well as the 44,000 registered 3rd party apps. At least, if you believe Strava Segments are the soul of what makes Strava, well, Strava. After roughly five months of appeasing users with new feature after new feature after new feature, the other shoe has finally dropped.

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